Los Angeles is probably not the first city you'd associate with a "green" or "sustainable" ethos - in fact, quite the contrary. Known for being a smoggy, sprawl-heavy concrete jungle, the City of Angels has been (very) slow to bolster its green credentials - having only recently embarked on a series of initiatives aimed at redressing its eco-image. One organization that has been doing its part to reshape LA into a more eco-friendly metropolis is Opportunity Green, founded earlier this year by entrepreneurs Karen Solomon and Mike Flynn.

Adopting a more business-centric approach, Solomon and Flynn hope to leverage the accomplishments and ongoing efforts of various LA luminaries and noted eco-entrepreneurs from around the country to stimulate a green awakening among Angelenos. Partnering with the UCLA Anderson School of Management and Sustainable Resource Center - along with a host of business/media sponsors - OG will put on its inaugural conference this Saturday, November 17. With panels spanning a gamut of issues ranging from green 2.0 to the future of mobility - hosted by a distinguished cast of speakers and moderators - the ambitious duo wants to attract a diverse audience of students, policymakers and entrepreneurs. The conference will be headlined by Kevin Wall, the founder of Live Earth and CEO of music powerhouse Control Room, and John Picard, the renowned environmental designer and builder. The panel speakers are a veritable who's who of noted greenies, including The Lazy Environmentalist himself, Josh Dorfman, Jamais Cascio of WorldChanging and Joshua Onysko of Pangea Organics. If you're into green - whether it be business, clean tech or design - you can't afford not to come.