Ecopreneurist

Looking outside my window, the sky is cloudless, bright, a slight breeze. And it’s December, normally a time of frequent rain. While we here in the Sierra Foothills are not yet facing a water shortage, many people in the world are. And in places that do get sufficient rain, they may be lacking in opportunities to be physically active during the rainy season.

The Watree addresses both of these issues, in a device that some would say looks like an upside down umbrella. While mechanically complex, the idea is simple - Able to be stored in a retracted form, the Watree unfurls to become a large bowl to capture rain, which is then directed to a series of storage tanks underground, ready to be processed as drinking water, or later used to irrigate land. Read the rest of this entry »

A post by contributing writer Melissa Chungfat.

The eco-holiday tips are beginning to pour in everywhere. Al Gore was on Oprah last week discussing the impacts of global warming and giving advice on how people can help the environment and save some cash this holiday. And, Obama is certainly doing his part with his plans to green the White House.

If you are an early bird ecopreneurist who wants to distinguish your business this holiday season or are at odds on what to give your customers, staff or business partners, one thing you can do is get a CarbonFree® Product Certification from the non-profit, Carbonfund.org. With CF, with the click of a mouse, you can give the gift of carbon neutrality.  Read the rest of this entry »

Just days before the Thanksgiving holiday, Lee Scott, announced that as of February 1, 2009 he will step down as the CEO of WalMart. The CEO position will then be filled by Mike Duke, head of international operations.

Now, WalMart is by no means a saint, and makes for an easy target as the world’s largest retailer but it is hard to identify another company that has made such a dramatic transformation and taken such a leadership role in advancing green operations and standards in their industry than WalMart.

During his nine-year tenure as CEO, WalMart experienced severe public criticism, plummeting stock prices, and the retailer fell off the radar for the large majority of consumers lured by Target or Costco.

Much of the eco-friendly innovations in the retail industry today were initiated by Walmart, under the leadership of Lee Scott. Just last month, at the company’s sustainability summit in China last month, Lee Scott laid out even stricter environmental standards, saying;

“Our goal is for the supplier factories to meet or exceed all social and environmental laws and regulations” Wal-Mart President and CEO Scott told the gathering on Wednesday. “I want to be direct: My intention here is to send a strong message about how serious we are. Meeting social and environmental standards is not optional.”

Followed by this stern statement; “If they still do not improve, they will be banned from making products for Wal-Mart,” Scott said.

Read the rest of this entry »

If you’re like 50%-60% of businesses in America you may be thinking about sending customized holiday cards this year.  If so, there’s still time and you have lots of excellent green options.

1. The greenest option is to forgo printed cards and use an eCard.  American Greetings has a wide selction of eCards with minimal advertisements and is free for the first month.  They even have an option to include a virtual gift card good for use at over 100 participating merchants.

2. ReProduct Zero-Waste custom photo holiday cards and envelopes are created using environmentally friendly materials and are completely recyclable—100% of these cards and envelopes are reused in the manufacturing of Shaw carpets. Cards and envelopes are made from synthetic ‘paper’ (virgin polypropylene) which is a treeless alternative. According to Rachel Derby of ReProduct, unlike paper which can only be recycled a limited number of times, plastics can be used again and again without losing any material quality, in a true Cradle to Cradle manner. Recipients follow simple return instructions detailed on the postage paid envelope that comes with the card.

3. Minted has beautiful digitally printed eco-friendly cards. All their holiday cards are printed on 100% PCW recycled 130lb matte card stock. Minted is powered by wind power and the cards are FSC and GreenSeal and Green-E certified. If you order today you will receive your cards by December 15. Read the rest of this entry »

As credit tightens up and business conditions worsen in what has now been officially declared as a recession, small businesses that rely on funding are the first to suffer.

Responding to the sharp economic downturn facing the nation, a group of seven leading nonprofits that offer lending and support services to small businesses are taking swift actions to help entrepreneurs challenged by higher costs, declining sales, and tightening credit.

Leaders of the seven organizations came together last month in Albuquerque, NM, to share their approaches, including: customizing their counseling and coaching services to help businesses adapt to the economic downturn, implementing new technology and reconfiguring staff to increase loan production, and developing new loan products and financial counseling services for credit-challenged customers. Read the rest of this entry »

Obviously conserving electricity saves money, which in tough economic times is particularly important. However, small businesses and other organizations in the San Francisco Bay Area were just issued checks for turning out the lights and taking the stairs for one day last summer. And some of the checks were for thousands of dollars.

These small commercial energy users were part of a Demand Response program run by the nonprofit San Francisco Community Power. When state energy use is particularly high, such as when there has been an extended heat spell and air conditioners are running for many hours a day through broad areas of the state, the California Public Utilities Commission (PUC) calls on Demand Response program participants to reduce demand by turning off equipment and lights, not using elevators, etc.

Participants in this program included all types of small commercial users, from retailer stores (such as an REI store), to automobile dealers and a film production studio, to schools and government offices. They received checks ranging from $30 to $3000 all from one day of reduced electricity usage last August. Read the rest of this entry »

Tis’ the season to donate and if you’re so inclined there are lots of folks trying to help you do it.  Facebook has jumped into the game with an application to give Facebook Charity Gifts. Through the app, you make a donation as a gift in a friend’s name and your friend receives a nifty icon on their Facebook page. Sounds like a great proposition, right? The problem is that Facebook did not do its homework on all these nonprofits.

A quick check on Charity Navigator reveals that only seven of the twenty-one nonprofits (33%) were given 4-star ratings: American National Red Cross, One Economy Corporation, Heal the Bay, Islamic Relief, MERCY CORPS, Humane Society of The United States and United States Fund for UNICEF. One group earned 3-stars (”good”), two groups earned 2-stars (”fair”), two are hospitals (and not 501c3 charities)[CORRECTION: the hospitals are both in fact 501c3s] and seven groups were not even rated, including one group with no website [CORRECTION: LOVEFUTBOL does have a very nice website], no HQ and listed “c/o” someone who apparently lives around the corner from me. I should add that looking at the rating is not always enough.  As a reader named David pointed out in a comment to the post last week, notwithstanding its 4-star rating, UNICEF has its own questionable practices.
Read the rest of this entry »

In 1953, almost 60 years ago, in his American Marketing Association presidential address, Professor Neil Borden of Harvard Business School, introduced the term “marketing mix” and in 1960 E. Jerome McCarthy supplemented that concept with the 4 P’s of Marketing. Ever since then, every student of marketing has learned the 4 P’s of marketing; Product, Pricing, Promotion, Placement. In recent years, and not for the first time, these once-seen as fundamental concepts are coming under scrutiny in the wake of a dramatically altered landscape.

The reality is that consumers shop differently than they did 50 years ago and expect different things from your brand. First, consumers want to learn about your product on their time. Traditional push, top-down, or inside-out oriented marketing from the marketing department that interrupts a consumer experience is ineffective. Think TiVo, iPod, pop-up blockers. Sure, they’ll consume your media – when they want to – not when it is pushed on them. Why don’t commercials get TiVo’d during the Super Bowl? It is part of the experience, for some it is the most important experience, of watching the Super Bowl.

Read the rest of this entry »

I started reading this piece, Unilever Sees Green With Pared Down Color Palette in Ad Age, expecting to read about natural inks. Instead I found a discussion of more or less reducing use of spot color to reduce costs.

Using a color-harmonization program called Project Rainbow, Unilever is reducing the more than 100 hues it uses on its spreads and dressings packaging in Europe to six. Unilever’s hope is to save tens or eventually even hundreds of millions of dollars a year. By some estimates, the entire industry could save $5 billion annually if it follows suit.

Most entrepreneurs, starting out, unless they are in a fashion forward field stick to 4-color process for package printing, much easier and cheaper, but as green has gone gangbusters recently, many ecopreneurs have increased their use of spot color to make their packages stand out. OK, so I buy into this strategy of color reduction as a cost savings method.

But, then I read how this also qualifies as an eco improvement Read the rest of this entry »

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Debco is now producing color versions of the econo natural 4oz shopping tote. The colors available are black, red, green, lime green, navy, and pink.

The econo tote is very popular with Econpreneurist as the price of these units -$2.11- for the natural color tote places them in range of the popular non-woven shopping bags that are becoming ubiquitous in grocery stores.

Why the popularity? Because organic cotton - any cotton - is biodegradable while most non-woven poly bags are not.

So this post was going to be about me being so excited that Debco is now offering their econo natural 4oz shopping tote in colors, wonderful colors.

According to Debco their overseas supplier uses Azo free dyes on all their bags color bags.  This dye is supposedly eco-friendly and non-hazardous, but they have not conducted any lab tests to confirm this 100%.  However Debco has volunteered to have it done for any client that requests it.

But that is not what I am going to write about.

Apparently - and I don’t know if it is because these guys are based in Canada - Debco is making a distinction between bags made from 100% natural cotton and their organic cotton bags. A distinction I have not seen before. Read the rest of this entry »