Jane Goodall on Fair Trade and Wildlife Conservation
Sitting over dinner on the first day of this new year, my mom mentioned that she had seen Jane Goodall having a conversation about the environment, wildlife and Fair Trade on Martha Stewart. Dr. Goodall offered insight on the challenges facing wildlife conservation in Africa, and spoke about the importance of conscious consumerism and shopping Fair Trade.

Equita specializes on the Essentials for Ethical Living through its retail outlets -- an online webshop, www.shopequita.com, and the Pittsburgh shop, located in Lawrenceville -- and green consulting services. The Equita shop represents the brands that best define its ethical vision. In eco-friendly, ethical fashion: Edun, Loomstate, Loyale Clothing, Fin Oslo, Veja Sneakers, Autonomie Project, No Sweat, Muumuu Heaven, Perfectly Imperfect, Del Forte Denim, Stewart + Brown, Ecoist Handbags, Escama Bags, Lucina Jewelry, Josh Jakus. Also, baby clothing by Speesees, Bossy Baby, Nui Organics. The Home section features: Rugmark certified Rugs by angela adams; recycled glass dinnerware by Riverside Design Group; organic cotton bedding and bath by Loop Organic; sustainable, eco-friendly, green furniture by Pure, Lilipad Studio, Maku, Robert Craymer RC Green. The Gourmet Food area brings you organic, Fair Trade certified coffee, tea, chocolate, preserves by Just Coffee, Choice Teas, Divine Chocolate, Taylor Maid.
As an effort to share Equita's vision with customers and like-minded supporters, we publish a blog - Nitty Gritty - a space for news, information and dialogue on The Essentials for Ethical Living: environmentalism, green design, the local economy, fair trade, social consciousness, and, yes, ethical shopping.