Green Maven Directory

Fairjewelry.org is a public and trade resource in for the jewelry industry in support of corporate social responsibility through circle-based business practices. We now have the opportunity to pro-actively address the shadow, or toxic side of the jewelry industry in a truthful way. The emotional trigger issues, such as mining, blood diamonds and a host of other concerns actually make our industry a very easy target. We can embrace this opportunity or we can continue to live in denial. If we choose the latter, we run the risk of unsympathetic people running full page ads in the New York Times, simplifying the complexities to push their own agendas—similar to what happened with the fur industry in the seventies and eighties.
As a nation, some of the most immanent perils are rooted in a culture that encourages the perspective that we can buy, fight or manipulate our way into safety. Yet there is another more effective approach.
The matrix of every business, its source of wealth, comes from communities. Communities that are strong are based on circles of fair exchange, not pyramids where all the benefit goes to a select few at the top.