ecopop is a living fun factory of innovative ideas designed to instigate positive change in individuals, community and the world. We are a virtual product development, branded content, and consulting collective that specializes in merging capitalism with global responsibility. After more than 14 years of creating influence, demand, social currency, and profitability for 130+ iconic brands around the world, visionary brand innovator and serial entrepreneur Chad Rea repositioned his efforts to bring conscious consumerism out of the exclusive fringe and into the accessible mainstream. Working directly with visionary entrepreneurs and ambitious enterprises, ecopop provide expert advice, innovative ideas, and actionable marketing assistance across all aspects of business, including product development, branding, advertising, design, marketing, media, branded content/entertainment, and public relations. We create value by developing newsworthy, integrated brand strategies that translate corporate passion and brand essence into palatable messages that connect emotionally to the psyche of the consumer. We combine brand, media, PR, and creative strategy to develop ideas that are not only tailored to a specific brand’s needs, but ones that connect it’s audience with the most motivating message in the most appropriate environment. The result is a keenly targeted message, culturally relevant to the consumer, relevant to the world, and often times, more cost-effective. There has been a paradigm shift. In our opinion and experience, those companies that align their product with their global responsibility, and package themselves in an authentic way that appeals to a broader audience, will reign. The race is on. And it couldn’t be more exciting.
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