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Press
Search Is Paramount in the Emerging Green Category |
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SOURCE: Marketing Green Blog
Consumers have a growing interest in green, but limited familiarity. Many
consumers are curious about the emerging green category but have
relatively low understanding of the category or how to navigate it. As
such, consumers are more likely to research product choices before
making purchase decisions and turn to online search when the do so.
For marketers, this means establishing broad presence in paid search across
both the general as well as green vertical search engines in order to
intercept consumers when they actively seek category-, product- or
brand-specific information.
Consumers today conduct that vast majority of green searches through general
search engines such as Google and Yahoo and will likely to continue to
do so in the near term. The popularity of green vertical search engines
- including Green Maven, Greener, GreenGamma, LiveGreenOrDie, GreenLinkCentral, EcoEarth, EcoSeeker and Earthle
among others - is growing nonetheless based on the perception that
green vertical search engines return more relevant results than general
search.
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Google picks GreenMaven.com as featured custom search engine |
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Green search engine makes it easy to "go green"
San Francisco, CA - [August 9, 2007] - Google has recognized GreenMaven.com as an exemplary custom search engine, featuring the site in its "Google's Picks" section. Green Maven uses Google Co-op Search technology to search the Internet for trusted websites and news related to environmental and social values.
The world's most comprehensive green search engine makes it easy to "go green".
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Green Search Engine makes "going green" easy |
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GreenMaven.com searches websites screened for environmental and social values
San Francisco, CA - March 15, 2007 - GreenMaven.com is the world's most comprehensive "green search engine" which allows users to search the Internet for trusted websites and news related to environmental and social values.
"People want to go green, but they often don't know where to start or even what questions to ask," says Joey Shepp, founder of Green Maven. "Green Maven makes searching for all things green as easy as using Google. If you search for socks, you get organic socks. If you search for cars, you get hybrid cars. Our mission is to make it easy for mainstream to go green." |
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TIME.COM features Green Search Engine in Top 10 Websites of 2006 |
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San Francisco, CA - January 5, 2007- GreenMaven.com is the world's
most comprehensive Green Search Engine which allows users to search
the Internet for trusted websites and news. Launched in late 2006 by a
team of Green MBA graduates, Green Maven is making quite an impression
having reached a total of 1600 websites since its launch. Most
recently, TIME.COM recognized Green Maven as the number nine best new
website of 2006.
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Search 2.0 - What's Next? |
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SOURCE: Read/Write Labs
Written by Emre Sokullu and edited by Richard
MacManus
You may feel relatively satisfied with the current search offerings of Google, Yahoo,
Ask and MSN. Search today is undoubtedly much better than what it was in the second half
of the 1990's. But Internet search is still in its infancy and there's much room for
improvement. Moreover, the super high valuation of Google on NASDAQ pushes investors and
researchers to find better search solutions - to be The Next Big Thing. And these
wannabes are not only working on discovering better indexing techniques, they're
exploring new horizons like vertical engines, meaning-based search, intent-driven search,
new clustering methods, and much more. In this post, we look into latest trends in the
search industry.
We have positioned the latest search trends into 3 main categories:
- UI Enhancements
- Technology Enhancements
- Approach Enhancements (Vertical Engines)
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