ISC

The Institute for Sustainable Communication (ISC) is an entrepreneurial 501(c)3 organization committed to educating and training the next generation of business leaders needed to grow innovative, sustainable enterprises that create jobs, foster environmental restoration and improve the quality of life in communities they touch.

ISC builds paths towards the sustainable use of communication media through work in the following three program areas:

We support the professional development of young business professionals who will create shareholder and stakeholder value by lessening the total cost and environmental impact of enterprise communication.

ISC provides research and consulting to organizations of all sizes, with proven programs and tools that promote economic, social and environmentally sound business practices in the design, sourcing, production, use and disposal of digital and print communication media.

Based on decades of knowledge and industry expertise, ISC staff, advisors and fellows help foster the development of interdisciplinary and multidisciplinary academic curricula among and between business, environmental and communications media programs. This, combined with practical training that is relevant to emergent skill and knowledge requirements enable young professionals to function productively in today's complex, competitive and interdependent business environments.

ISC also actively participates in and contributes to a wide array of conferences, seminars and publications, as well as fostering the development of alliances such as The Sustainable Advertising Partnership —a coalition of advertisers and their supply chain and media partners dedicated to raising awareness and promoting the widespread adoption of practices addressing climate change and the challenges of sustainability.

The 'new green’ lets printers do the right thing for business and the planet—and look good doing it.

What's the Carbon Footprint of a Banner Ad?
Internetnews.com
July 23, 2007
The carbon footprint of a banner ad? Damned if I know, but read on for a few clues.

Into the World of Carbon-Neutral Advertising (Podcast)

Smith Barney Panel Explores Latest Developments AdvertisingAge
July 09, 2007

The new notion that marketers should address and offset the carbon footprint of their print advertising has become credible enough to support a major panel discussion at Citi Smith Barney organized by the Institute for Sustainable Communication. Among other things, the Manhattan gathering, which drew a standing-room-only crowd of executives from ad agencies, media companies and financial investment firms, featured a presentation by upscale jewelry merchant John Hardy.

Has Green Become “the New Black” for the Corporate Bottom Line?

PrintCEOblog.com

June 24, 2007
Don Carli, continues to draw attention to his message about environmental responsibility for industries that produce or use print. On June 14 in New York City, he led a panel discussion sponsored by his organization, the Institute for Sustainable Communications

Green Is the New Black for Corporate America

June 22, 2007

Renee Montagne, of NPR’s Morning Edition, posed this question to Don Carli, a research fellow at the Institute for Sustainable Communication. Tune in to hear how sustainability issues are becoming a central focus of corporate marketing communications and advertising strategies

What's your carbon footprint?
GAM Industry News

June 15, 2007
In a world facing climate change and soaring greenhouse gas emissions, a hot question for printers, and all involved in the graphic arts supply chain, is "What's your carbon footprint?" said Don Carli at yesterday's Advertising, Publishing and Supply Chain Sustainability panel discussion held in New York City.

A Watershed Moment For Sustainable Publishing
the daily green

June 15, 2007
For eight years, Don Carli has been trying to get advertisers and the magazines that print their ads to adopt more sustainable practices. "For seven years, I felt a little like a guy blowing a dog whistle on a planet full of cats,” the senior research fellow at the Institute for Sustainable Communications said. “Not a lot answering the call.” They answered the call Thursday when Carli filled a room in New York City to capacity (and then some) for a discussion about improving the supply chain that leads from chain saws in a distant forest through advertising to the recycle bin or landfill where a magazine ends up.

It was a watershed moment for a movement that, despite being below the radar of even many environmental advocates, has enormous implications for a low-carbon economy of the future.

Marketing's Inconvenient Truth
Advertising Age

March 23, 2007

Exactly what is a "carbon neutral" advertiser or how can "carbon intensity" impact the fiscal stability or brand value of a publicly traded advertising agency holding company?