The essence of "green" can't be easily captured in a narrow definition, because it encompasses a range of experience. It's an approach to life - home, family, community and business - that centers on an awareness of our impact on the planet and its people.
Think of it as the natural next step from traditional environmentalism to a holistic approach to business, community and lifestyle.
Green Maven's definition:
Green = Applying environmental and social values to benefit people and planet.
Some examples of green values:
Environmental Preservation
Fair Trade
Ecological Design
Organic Products
Sustainable development
Holistic health
Renewable energy
Clean tech
Peace and justice
Social Profit
Green business definitions:
"[Green businesses are] conscientious companies who are committed to environmental stewardship and social responsibility."
~ Green Loop
Businesses that "validate a business model that demonstrates that profits and caring for the community and the environment go hand-in-hand."
~ Green Festivals
"We can build businesses that embrace sustainability, openness, and fairness not as a sideline ethical consideration, but as the path to profits."
~ WorldChanging
"Solutions that promote financial viability, ecological sustainability, and social justice."
~ Green MBA
Learn more about our criteria for adding green values websites to our search engine and directory.
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